Rob VanAlkemade’s ‘What Would Jesus Buy?’ is a rousing, irreverent and simultaneously sobering documentary about the year round destructive shopaholic obsession that spins into an out of control buying and spending orgy by the time Christmas rolls around. The movie follows performance activist Reverend Billy and his ragtag cross country caravan, The Church of Stop Shopping Gospel Choir, to bring the voice of reason a few holiday seasons ago, to compulsive consumers everywhere. The intent of this countdown to Christmas is to save the holiday from what Reverend Billy has dubbed only slightly in jest, the Shopocalypse. Ironically, many of his group are injured when one of their buses collides on a highway with a truck rushing to deliver Christmas merchandise to stores. Meanwhile, the Reverend muses, ‘everyone in a car is driving to a television.
The What Would Jesus Buy? project is the brainchild of Morgan Spurlock, the same guy who in a less spiritual frame of mind, lost the junk food battle of the bulge against McDonald’s with his Academy Award nominated high calorie investigative doc, Super Size Me, and is now hitting the plexes with Where In The World Is Osama Bin Laden. The concerns of What Would Jesus Buy are broader than digestion issues, as Reverend Billy and entourage put out a wakeup call to mall junkies everywhere, exorcising the demons from assorted cash registers and credit cards as he urges consumers to return to a more authentic relationship with Christmas.