The Planet is a highly acclaimed, public education campaign, a unique collaboration between a film-production company, a science portal and Swedish public-service television. Through successful cooperation we achieved an enormous breakthrough in Swedish media and among a broad Swedish public. Our aim is to enhance public awareness about the planet and our future; to show the limits, threats, and possibilities we are facing today. During the campaign global change issues headlined the news, and was a subject much discussed among Swedes.
The campaign consisted of four separate components; a movie, a TV series, an online game and a multimedia website the Planet Infact. The documentary (1h 50 min) discusses the condition of planet Earth today and what it night be like a hundred years from now. The movie is based on cutting-edge research featuring some of the world's leading researchers within global change issues.