The Coca-Cola Case
Just exactly how corporations treat people, especially those in the third world. In this feature length documentary, directors German Gutierrez and Carmen Garcia present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders trying to improve working conditions in Colombia, Guatemala and Turkey.
Two lawyers and labor rights' activists, Daniel Kovalik of the United Steel Workers of America and Terry Collingsworth of the International Rights Advocates, and their partner Ray Rogers of Corporate Campaign firmly believe that US multinational corporations should be held accountable for the shabby practices of their business associates throughout the world. To lead their battle, they resort to a law dating back to the origin of the American Constitution - The Alien Tort Claims Act - which allows foreigners to file suit in the U.S. against Americans who violate international laws. The film tells the story of their fight against one of America's stellar icons: the Coca-Cola company.
Colombia is the trade union murder capital of the world. Since 2002, more than 470 workers' leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola.
Talk to Martin Gil: His brother Isidro was killed at point-blank range while working at the Coca-Cola bottling plant in Carepa, because he was part of a union bargaining unit. Like most violent crimes committed against Colombian union leaders, Gil's murder went unpunished.
However, U.S. lawyers Daniel Kovalik and Terry Collingsworth, as well as activist Ray Rogers, stepped in and launched an ambitious crusade against the behemoth Coca-Cola. In an incredible three-year saga, filmmakers German Gutierrez and Carmen Garcia follow these heroes in a legal game of cat and mouse. From Bogota to New York, Guatemala to Atlanta, Washington to Canada, The Coca-Cola Case maintains the suspense of a hard-fought struggle.
The lawyers filed several cases at the U.S. federal court against Cola-Cola for murder, abduction and torture committed in Colombia and Guatemala. Thanks to activist Ray Rogers, they also attacked the brand image of the Atlanta-based giant, with the devastating Campaign to Stop Killer Coke, causing dozens of U.S. colleges and universities to remove Coke products from campuses.